Group's Strategic Direction
Digitalized Logistics to Empower Your Experience
Namsung Group's digital strategy means strengthening existing capabilities and new growth engines in response to changes in the industry.
It contains the progressive digital transformation consciousness of Namsung Group to strengthen the connection between customers and our business based on data and to spread the core values to customers throughout the whole industry.
AGENDA
Digital Innovation Vision
Digitalized Logistics to Empower Your Experience
- Digitalized
- Strengthening connectivity between businesses and establishing a data-based decision-making system through the convergence and linkage of digital technologies
- Logistics
- Providing Extended Logistics services beyond the traditional shipping industry
- Empower
- Changing the market by sharing Namsung Group's values for digital innovation
- Experience
- Changing the customer experience in the ecosystem surrounding Namsung Group
Digital Innovation Core Values and Works
Innovation Vision
- Providing a differentiated customer experience
- Establishing decision-making system based on linking, collection, and analysis of end-to-end data applying digital technology and strengthening employees’ capabilities
- Strengthening the connectivity of our unique service areas, platforms, and other service areas using digital technology to realize extended logistics service
- Data analysis using Self-Service BI
- Assetization of customer data
- Maintenance and establishment of Master Data management system
- Analysis and decision-making on route profitability simulation
- Establishment of optimization plan for bunker oil supply plan
- Dissemination of core ecosystem values
- Actively sharing and disseminating the digital innovation direction pursued by Namsung Group for members of the logistics ecosystem
- Securing a leading-edge digital innovation task management system and expert competency to strengthen competitiveness in the logistics ecosystem
- Reinforcement and dissemination of digital awareness of employees
- Cargo tracking using IoT device
- Carbon Footprint Calculation and Management
- Establishment of internal and external digital partnership
- Expanding platform based customer service
- Differentiated experiences for customers
- Providing shippers with a differentiated experience from other logistics service providers based on data secured internally and externally
- Efforts to provide high-quality cargo transportation service through proper container management
- Strengthening customer’s experience through e-SVC improvement
- Implementation of mobile device-friendly functions
- Enhancing container management data consistency
- Advancement of container supply and demand management
- Remote monitoring of vessel data
Operating System for Successful Digital Innovation
- Diffusion Model
- Laying the foundation for building differentiated capabilities by securing success stories
- Expression and spread of group synergy by sharing success stories
- Implementation of roll-out system for efficient investment
- Change Management Model
- Promotion programs to change employees' perceptions and upgrade their digital capabilities
- Extensive internal promotion such as boot camp, data analysis training, and internal competition to promote employee participation
- Expert Support Model
- Establishment of expert collaboration support model in the form of group integrated shared service
- Promotion of DT performance and business support by organizing internal and external expert groups in the data analysis specialized analytics fields and IT and DT